关键词 戴尔直销模式 分析 启示 剖析直销模式 戴尔中国直销模式的得失分析及其启示 Summary With the developing of IT industry in 1960’, the most popular way to sell the products is to build a channel. But Dell company, founded in 1984, has created a miracle story of success through the direct model. People are keeping disputing about the direct model since 1984. Just like Dell entered into the markets of Europe, South America, Japan and Malaysia , Dell’s entering into China also aroused a series of discusses, for example, “Whether direct model is suitable for China” at the very beginning ,and “What’s the secrets of the success of Dell model ”, What’s the shortcomings of Dell model in China” and “How to copy direct mo
