汽车上市发布会_新产品发布活动方案.pptx

一汽- 上市活动方案构想 FAW-VW New CC Launch Ceremony Proposal by DMG @ 20130221 Proposal by DMG @ 20130221 FAW-VW Launch Ceremony Proposal 方案概要 Agenda ?活动策略 Strategy 品牌策略 Brand Strategy munication Strategy ?创意方向一 Direction One munication channel munication Plan 场地推荐 mendation site 思路延伸 Further Proposal ?创意方向二 Direction Two munication Channel munication Plan 场地推荐 mendation site 2 Proposal by DMG @ 20130221 FAW-VW Launch Ceremony Proposal 活动策略 Strategy ?品牌策略 Brand Strategy 3 生而卓然表里如一 Naturally Outstanding 生而卓然 Naturally Outstanding 表里如一 的标配, 更是升华了这种卓然之美。整车配置的完美升级, 内外兼修,表里如一。 is packed with new generation technical features , inside equals outside Glamour is the key feature , and is an evolution of the current CC Proposal by DMG @ 20130221 FAW-VW Launch Ceremony Proposal 活动策略 Strategy ?munication Strategy 娱乐营销的传播策略,形成一汽- 独有的品牌标签。 Take the ‘ es standard ‘ into the future, set apart from others products. 通过系列娱乐营销活动的串联, 持续发声,诠释“表里如一”的卓然升级。 Link to entertainment and create media buzz, showing its naturally outstanding ? 2013 年相关娱乐大事记? 2013 KEY EXECUTION MILESTONES 4 0421 0423 上海车展 Shanghai Auto Show 北京电影节(至 0428 ) Beijing Film Festival( April) 0501 微电影杀青 Finish Mini-movie 6月份 June 《时尚健康》第9届男士体面大奖颁奖盛典< Mens Health> 9 th The Grooming Awards Ceremony 0615 上海电影节(至 0623 ) Shanghai Film Festival (June) 0701 北京/纽约两大电影学院研讨会上(至 0725 ) Beijing Film Academy/ New York TISCH University Workshop (July) 0705 上市发布会 Launch Ceremony 《时尚芭莎》明星慈善夜< BAZAAR> Stars Charity Night 9月份 Sep DMG 合作发行的电影发布会 DMG Co-Production Movie Announcement Ceremony 时尚界 Fashion 汽车界 Motor- dom 电影界 Entertainment Proposal by DMG @ 20130221 FAW-VW Launch Ceremony Proposal 创意方向一 Direction One 电影营销 Entertainment Marketing 5 0421 0423 上海车展 Shanghai Auto Show 北京电影节(至 0428 ) Beijing Film Festival( April) 0501 微电影杀青 Finish Mini move 0615 上海电影节(至 0623 ) Shanghai Film Festival (June 0701 北京/纽约两大电影学院研讨会上(至 0725 ) Beijing Film Academy/ New York TISCH University Workshop (July) 0705 上市发