_辣惑_主体餐厅设计.pdf

Classified Index: University Code: 10075 : NO: 20120955 A Dissertation for the Degree of M. Arts “LaHuo”themed restaurant design Candidate : Sun Xing Supervisor : Zheng Academic Degree Applied : Professional Degree Speciality : Master of Fine Arts University : Hebei University Date of Oral Examination : April,2015 摘要 I 摘要近几年,随着人们都市生活水平的提高,餐饮行业被融入到人们的生活中,成为人们茶前饭后讨论的话题。特别是在追求个性化的今天,以80、90 后为主的时尚、年轻的消费群体,他们开始追逐那些主题性、个性化更为突出的餐厅,并成为他们交流、互动、体验的平台。因此,那些餐饮企业为了迎合大众的消费需求,不得不转型,把主题餐厅作为企业的发展方向,并逐渐成为一种文化现象。 本文通过对当前市场上主题餐厅的经营理念和设计趋势进行分析,针对本项目结合当前主题餐厅的现状,对“辣惑”主题餐厅做出了准确的市场定位。其次,分析“辣惑”主题餐厅周围的环境状况,对餐厅的设计思路进行梳理,将主题餐厅空间功能进行合理的划分,优化室内空间格局。最后运用色彩、灯光、材料等设计手法,来营造出一个个性、时尚的主题餐厅,满足消费者的用餐心理,进一步提升品牌竞争力,使其在众多主题餐厅中脱颖而出。关键词: “辣惑”主题餐厅 室内空间 设计 Abstract II Abstract In recent years, with the im provement of people to urba n living standards, food and beverage industry has been integrated into th e people's life, e people ChaQianFanHou discussion topic. Especially in the pursuit of personalized today, after 80, 90 for the city as the main force of the fashion, the young consumer groups. They began to chase the thematic restaurants, personalization is more out standing, and e munication, interaction and experience of the platform. As a result, the catering enterprises in order to cater to the demand of the public, have to tran sition, themed restaurant as the enterprise's development direction, and gradually e a kind of cultural phenomenon. This article through to the current theme re staurant management concept and design on the market trend analysis, in view of the situ ation of the project, comb ined with the current theme restaurants, the "Lahuo" theme rest aurant made accurate market positioning. Secondly, analyze the "Lahuo" theme restaura nt environment conditio n, the restaurant, the design ideas for the theme restaurant reas onable division of space function, optimized interior space pattern. The use of color, light