印刷工程毕业设计.doc

毕业设计(论文)

题目:杏仁露及其集合包装印刷工艺设计
子题:
专业: 印刷工程指导教师: 某某某
学生姓名: 某某某班级-学号: 某某某

2012年 6月
大连工业大学本科毕业设计(论文)
杏仁露及其集合包装印刷工艺设计
Almond Sauce and packing printing design
设计(论文)完成日期 2012 年 6 月 8 日
学院: 轻工与化学工程学院
专业: 印刷工程
学生姓名: 某某某
班级学号: 某某某
指导教师: 某某某
评阅教师:
2012 年 6 月
注:页眉,居中,楷体,五号。阅后删除此文本框。
摘要
近几年,市场环境发生了巨大变化,各种饮料新品类大量涌现,如乳饮料、茶饮料、碳酸饮料等,他们争夺的目标都指向了年轻一代的消费群体,这给饮料市场带来了新的冲击回首看露露,其忠诚消费群体老化的问题开始显现。为了解决目前的这种危机,此次设计采用直接面对消费者,设计新的理念。便于吸引消费者的关注,刺激消费欲望。
本设计为露露产品的外包装设计,包括罐体盒纸箱印前图文制作,印刷过程的选择及印后加工的处理,不但使露露产品包装焕然一新,而且运装的纸箱是轻便手提型,不需要另加提手,方便经济耐用;从材料选择上来看露露罐体是铁皮印刷,保证了饮料的封密性,纸箱用瓦楞纸板,具有很强的缓冲性,保护露露罐体免受碰撞。
从印刷工艺上看,罐体印刷采用平版胶印,保证了铁皮上印刷图文的鲜艳清晰,墨层厚实。纸箱的印刷采用直接柔印技术,环保绿色。
印后工艺上,罐体印后上光、裁切、拉伸成型,焊缝及上盖。纸箱的印后加工有模切开槽及粘箱成型。
关键词:露露;罐体;纸箱;平版胶印;柔印
Abstract
In recent years, tremendous changes in our market environment, new category proliferation of various beverages, such as milk, tea, and carbonated drinks, pete for the targets were pointing to the young generation of consumer groups, for beverage market impact of the new look back to see Lulu, their loyal consumer group aging problems begin to emerge. In order to solve this crisis, this design uses the consumer directly, design new ideas. Easy to attract consumer attention and stimulate consumption desire. This design for dew dew products of outside packaging design , including tank body box carton printing Qian graphic making , printing process of select and the printing Hou processing of processing , not only makes dew dew products packaging new , and games loaded of carton is light mobile type , does not need plus handle , convenient economic durable ; from material select Shang view dew dew tank body is metal printing , guarantee has beverage of seal key sexual , carton with corrugated board , has is strong of buffer sexual , protection dew dew tank body from by collision . From the printing process point of view, tank printing plate offset printing, ensuring the metal printing text on bright clear, rich layer of ink. Carton printing d