中国电信地方运营商营销策略探索和研究——基于南京电信分公司营销案例的分析.pdf

茎茎塑墨一—— The Research About The Marketing Strategy OfThe Local Operators OfChina .......-Based on analysing themarketing cases ofNanJing Branch Corp. Chma was broken upagain onApril resource was divided into two Com, arid10provincial corporations posed the Com;the other 21provincial corpomfiom inthe South formed the New China . Itindicates thattheopen and strategic reconstruction ofChinese industry has been sixoperators—China Com,Mobile,, and SateIIite consituted petitive market with them tobetheleading ones. Inthethesis,Firstly Weanalysed haracter,the reasonand theeffectofmonopolist,the petitive pattem ofthe statedthenecessity petition should there,we demonstrated the facethatmarketing isplaying aslxaU:gicpart inthedevelompment industry lnaddition,using theSWOT analytical method,we studiedthestanding and thechange of NanJing in petitive pattem,that Wasbased onthe statement ofdevelopment COUrseofChinese industry’Spolicycontrol,and totheanalysis,we reached aconclusion thatNanJing shouldgive fullplay toitsinternal huge superiority of‘‘static”resouTce。and improve theability ofstrategicmarketing decision,in order toevade the risl￡sandhold theossifiedmechanism corporation shouldbechanged. Meanwhile,we studied thecontrollablemarketing factorsusing themethod of 4PS about the marketing held theopinion thatevery corporation should improve itsability of marketing decision posing thesemarketing factors ordance with thedifferent needs andchange ofthemarkeg inorder tomeeg pander to,and create theneeds,and develop the petitive ability. Finally,according totheanalysis ofmarketing cases aboutNanJing Teleeom、S chiefbusiness, we expounded thefactors which influencethelocalopemtom ofChina tomake marketing wediscussed theways toimprove theability ofmarketing decisionandpractice for thelocaloperators ofChinaTeleeom. Keywords:NanJing ;Marketing;Monopoli