植入广告相关资料.pptx

Product Placement Marketing
商英一班 44号
朱翠兰
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To achieve the subtle promotiProduct Placement Marketing
商英一班 44号
朱翠兰
植入广告
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To achieve the subtle promotion it deliberately(有意地) place products or logo in television drama,games .
It much better than hard selling because the audience is disgusted with the advertising.
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Real implanted
Style implanted
Overall implanted
Cultural implanted
Types of product placement
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South Korean drama “dae jang geum”
（大长今） is a typical example. With the introduction of Korean food , acupuncture（针灸） method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.
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Because the profit is handsome so they always want to place in the film. On the contray,they might receive the negative response when they place in a poor can not relate it to the film just a advertisement.
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To succeed in place product brand, integrating operation is the best choice, but it needs collaborative and cooperate.
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Place product is not suitable for depth persuade and for direct reason appeal or function　
Not any enterprise and products can make place product , some new products which lack of awareness of customer is not suitable 　
A good place product of commodities must be close to the program and brand it should integration with the program
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The value of the program should be the same as the brand value,the targer audience is common with the target this way can this adverstising has it own value.　　
The most important one is program ,adverstising is second to it
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