本文档来自高校大学生毕业论文答辩过程材料，版权归原作者所有，供下载者论文创作参考借鉴之用，请勿作商用！本科毕业论文(设计) 外文翻译 原文: Challenges in New Service Development and Value Creation through Service Introduction and Aim panies are at a crossroad where they try to petitive by creating customer value through service development. bination produces the prerequisites that are necessary for favorable customer focus is not on issues directly related to the new service development process as such, which has often been the case in the service we focus on challenges in the new business landscape where petition, IT, and value creation through service, put pressure panies and markets to develop service offerings preferred by demanding customers. Secondly, we focus on service value creation through favorable customer experiences. Our aim is to identify and discuss ess factors in new service development as a basis for future research. The point of departure is the service research literature and the results from our studies on the development and design of new services. The empirical illustrations are mainly from IKEA, pany we have studied during the last four begin the article with a discussion on petition and service strategy. We continue with a discussion on the experience concept and experience-based service value. In the third section we focus on ess factors when developing new services, and finally we present some food for thought about panies can expect in the future. petition and Strategy Companies are searching for new and improved ways to differentiate their market offerings in order to petitive and make a profit (Shaw andIvins 2002). We argue that the move toward services is a fundamental reaction to the evolution petition and one of the major ways panies to differentiate their market offerings, customer relationships, anizations by creating new customer value through service. Technology infusion in anizations is one fundamental trend in petition which has resulted in Self-Service Technology (SST) and a wide range of other
