THE ST. REGIS SHANHGHAI 上海瑞吉红塔大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task 任务:Collateral Production 制作宣传品 Code 序号: OH-SM-MC-D201 Objectives目的:At the end of this session, each trainee will be able to fully understand the procedures of collateral production 在此培训结束后,每一个学员都要掌握制作宣传品的程序和要点。
Standard标准: See Attached 参见附件 Resources培训器材: Whiteboard and Mark Pen. 白板和马克笔。 Method 培训方式 Training Steps 培训步骤 Time 时间 Circulate Rack Brochure 传阅宣传品 Group Discussion 小组讨论 Rack Brochure is a powerful tool for salesperson to sell hotel facility and service. And the collateral production involves concerted effort throughout the Sales & Marketing department and Purchasing Dept. 宣传册是我们的销售人员推销饭店服务设施时强有力的工具。制作宣传品时涉及到整个营业部的参与和采购部的协助。 Ask trainee to study brochure and tell what specifications and standards that it indicates? 要求学员研究宣传册并说出册子上体现了什么样的具体标准和规格。 Logo - corporate and property logo Tagline – Home to a Certain World? House color Tagline Translation Font of logo, tagline and its translation ------------------------------------------- 标识- 集团和饭店的标识 口号- Who's Taking Care of You? 饭店用色标 口号的翻译–您的世外之家? 标识、口号及翻译的字体 The collateral will also carry a code indicating the date of production and MC manager's name. 宣传册上还会带有一个代码,表明制作的时间和公关部经理的姓名。 5 min 5 分钟 15 min 15 分钟 Go through procedures 1 - 4. 详细讲解程序的第1至4条。 Because it involves payment, we need to raise Purchas
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