THE ST. REGIS SHANGHAI 上海瑞吉红塔大酒店 TRAINING ACTIVITY OUTLINE 培训活动纲要 Task 任务:Corporate Design Guideline 集团设计标准 Code 序号: OH-SM-MC-S002 Objectives目的:At the end of this session, each trainee will be able to fully understand Starwood and St. Regis corporate guideline. 在此培训结束后,每一个学员都要掌握喜达屋和瑞吉设计标准。
Standard标准: See Attached 参见附件 Resources培训器材: Whiteboard, Mark Pen. 白板、马克笔。 Method 培训方式 Training Steps 培训步骤 Time 时间 Group Discussion 小组讨论 Lecture 讲座式 Review Collateral production & Advertisement insertion. Ask why the corporate standard is to be followed? 回顾宣传品制作和刊登广告部分的内容。提问为什么要遵循集团的标准。 Delivering a consistent Brand message Like Home to A Certain World? 向公众传递一条统一的品牌的消息 譬如“您的世外之家”? Delivering a consistent Brand image Instead of confusing customers. 体现统一的品牌形象而不是混淆视听,冲淡品牌在顾客心目中的形象。 Being a professional, the artist must follow the standard required instead of creating his own at will. 作为一名专业的美工,他应该遵循一定的标准而不是自由发挥。 Go through procedure one by one. 逐条讲解程序。 The Artist will obtain a copy of Corporate Design Guidelines from the Manager.
美工将从公关部经理获得一份集团设计标准的复印件 10 min 10 分钟 20 min 20 分钟 Study carefully and familiarize with the guidelines. Pay special attention to: Logo Font Color Scheme Tagline Spacing Paper specification Overall requirement --------------------------------------------------- 仔细阅读,熟悉标准的内容。请对标准中的以下部分给予特别的重视: 标识 字体 色标
