营造形象力--报纸媒体广告语.doc

营造形象力--报纸媒体广告语
actively carry out the law on civil air defense education, drawn out of the air defense in Pingl province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
营造形象力--报纸媒体广告语
秋风乍起，烽烟已燃，年复一年的发行大战又哨声响起。
传播就是力量。最有资讯优势的报纸，纷纷向读者传播自己，着意营造形象力。8 P9 g) _$ N; @! R. u2 K
形象力———这个构成竞争力的重要因素，在品牌营销时代越来越受到重视，乃制胜法宝之一。报纸广告语(大多写在报头)以最精练的表达体现报纸形象，力求给予受众清晰的象征符号，通过反复强化记忆而确立一个标志，最后产生品牌效应。; U) ]/ e+ N  Q2 g* u: u
这十五则形象广告语各有创意和特点，大多反映了报纸的理念、风格、特色、优势和追求，以它们为个案加以赏析，不仅可以略解其中妙处，更能一睹中国报纸媒体一天天进步的风采。
《北京青年报》：新闻是有分量的
———一辆大巴行驶在路上，前轮忽然跷起老高，司机诧异地回头一看，噢，一名年轻人在最后一排座位上看报呢!# I! L. C$ h8 G( w  H
图下一句广告语：新闻是有分量的。) I3 y& q  z' V9 g- o& a
这幅媒体形象广告画（载《中华新闻报》2003年6月9日），从画面人物容貌看，仿佛出自国外媒体。& N9 f3 W' \, J4 E1 v* m5 f$ ?- f
不久，在一些报刊上，我们看到《北京青年报》立意与此相同的广告，画面上只有一张硬木椅，椅上随意斜摆着一份《北京青年报》，虚位以待，让人心领神会。木椅另添了四条腿，用钢板螺钉加固，《北京青年报》的新闻分量不言而喻。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
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