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世界著名咨询公司案例面试真题英文
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案例面世真题1:Help!OurProfitMarginsareShrinking!
Youaretheconsultanttoacompanythalargelyacommoditymarket,whereconsumersbuywhatever'sonsale.)
案例面世真题2:Cost-savingsanalysisforfoodservicescompanyCost-savingsanalysisforfoodservicescompany
Inthiscase,,we'llprovideadetailedBainanswerthatyoucancomparewithyourideas.
Remember,incaseinterviewsthereisno"rightanswer":interviewerslookforproblem-solvingskills,,sotakeyourtimeandhavefun!
Question1Theclientsituation:
AlargefastfoodchainhashiredBaintoimprovethecompany''reabouttohaveaninitialbrainstormingsessionwithyourteamaroundyourclient'soptions,andyouwanttocollectyourthoughtsfirst.
Howwouldyoubegintotackleyourclient'sprofitabilityproblem?
Youranswer:
Bainrecommendedanswer:
.
Forexample:
"Profitis:totalrevenue-totalcost.
WhereRevenue=Price*QuantityandCosts=FixedCosts+Quantity(VariableCosts).
Inorderforthecompanytoimproveitsprofitability,managementneedstoincreaserevenuesand/ordecreasecosts.
Sotobegintacklingmyclient'sprofitproblemIamgoingtolookatthesetwosidesoftheequation:
* Couldtheclientincreaseprices?Howwouldcustomersreact?
* Couldtheclientsellmoremeals,eitheratexistingbranchesorthroughopeningnewones?
* Arethereothercreativewaystogrowrevenue(enterintolarge-scalecateringcontracts,forexample)?
Couldtheclientdecreaseourfixedcostsbysellingsomeofourbranchesorrealestate?
Couldtheclientreducethequantityofproductstheybuy,suchasingredientsfortheirmeals?
Howelsecouldtheyreducetheircosts?"Question2Atyourcaseteammeeting,yourmanagerinformstheteamthecustomerispricesensitive,themarketisfairlysaturated,andthatthefixedcostsareprettystable.
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