促销员工作的使命和职责.doc

促销员工作的使命和职责
of rural drinking water sources, protection of drinking water sources in rural areas by the end of 光临〞那真诚、愉悦的声音，张先生的心中十分感动。
两个商场，两种对待顾客的态度有两种不同的结果。案例一中的服装店所失去的不仅仅是一次生意，还可能是失去了一个长久的、回购率很高的顾客；案例二中的商场那么不仅增加了一个客源，而且还同时树立了该商场的信誉，从而赢得了更多的顾客。
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
通过以上这两个案例可以显明地看出，促销员的使命已经从商业化开展到公益化，效劳功能也逐渐强于销售功能，无形的比有形的因素更重要。顾客选择到一家商店购物，不仅仅要购置有形的商品，而且还同时要求商品之外的附加价值，也就是效劳。
2．促销员扮演的角色
促销员在销售商品的过程中扮演着非常重要的角色：
◆商店或企业的代表者
促销员面对面地直接与顾客沟通，你的一举一动、一言一行都在顾客的眼中始终代表着商店的效劳风格与精神面貌。
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
◆信息的传播沟通者
促销员对商店的特卖、季节性优惠等促销活动应了如指掌，当顾客询问到有关事项时，能及时热情地给予详细地解答。
◆顾客的生活参谋
促销员要充分了解所售商品的特性、使用方法、用途、功能、价值，以及能给顾客带来的益处，为顾客提供最好的建议和帮助。
◆效劳大使
商店要有效地吸引消费者，不仅依靠店面