oppo音乐手机广告创意分析.ppt

Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 一个十分清纯的女学生(金敏智饰) 在校园内奔跑着,赶着去参加学长的毕业PARTY 。琴房内两名英俊少年( bobo 组合)正和众人一起狂欢。当女孩到达琴房时,琴房已经安静下来,只有 oppo 手机在唱着歌( bobo 新歌《恋爱新手》), 女孩开心的笑了。最后三人一起快乐的弹钢琴,出现广告语:留住最真的! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 1、广告形式: 它属于初级阶段的电视广告,注重了产品的形象宣传,提高目标受众的认知度。 2 、广告的主题: 清新脱俗,时尚新颖! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 3、广告风格: 欢快、阳光、以情动人! 4、广告卖点(诉求点): OPPO 音乐手机定位于高端产品(时尚机),它将完美音质作为其独特的卖点,与其他手机构成差异。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 情感诉求方式 5、广告的诉求对象: 以大学生为主的年轻群体。 6、广告诉求方式: 整个广告主要是通过美女帅哥的表情和肢体语言来传情达意,让受众感受到人与人之间的纯真友谊,诱发其购买动机。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 7、广告创意点: 此广告将完美音质比作了爱情的纯净。 8、广告语分析: 留住最真的 oppo real 音乐手机这句广告语简洁,生动!一方面说的是手机的完美音质,另一方面则体现出了人与人之间的真感情。 Evaluation only. Evaluation only. Created with Client Profile