回力鞋细分.docx

鞋子可以说是现代人的生活必需品, 不同年龄的消费群购鞋心理也不一样, 少年儿童消费群体:
1、模仿性消费动机比较强烈；
2、文化娱乐的消费比重较大；
3、自我控制能力较差，错误的消费行为较多。 根据以上心理及特点,少年儿童消费群体购鞋ng;
a larger proportion of consumption of culture and entertainment;
Self-control ability is poor, the wrong consumer behavior more.
More psychological and features, most of the shoes of the children's consumer groups share, compared with their classmates around with heavier comparisons heart, comfort and style of the shoes is not very high demand, they focus on shoes than my classmates, like Select the more well-known brands.
Young consumer groups:
the pursuit of fashion and novelty;
the pursuit of scientific and practical;
the pursuit of self-performance of mature and consumer personality;
pay attention to the emotional, impulsive, with a strong impulse to the purchase decision-making, impulse buying more than planned purchase;
sensitivity, and strong interest in new products;
the pursuit of consumer personality, willing and able to express themselves;
to catch up with the popular and consumer trends.
For young consumers, ANGEL, and quality, and fashion dominant, they like to buy good quality and novelty fashion shoes.
Middle-aged consumer groups:
Household consumption of key decision-makers and the main bearer of the family economy, realistic and seek strong Jian psychological;
, Emotional less susceptible to outside influence, more stable co