广告实战案例（奥迪）.ppt

广告学教程
Advertising Directory
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
We believe that
the power of advertising
广告实战案例Advertising Real Case
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
超越在顶峰之后一汽大众“奥迪A6”上市传播 Agency:上海灵狮广告有限公司
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
内敛的品牌个性+“车、人”辉映的传播形式
奥迪在广告策略中遵循延续进取而内敛的品牌个性和“车、人”辉映的传播形式来突出产品的优势,更要映衬“人”的卓越,提出源自产品高于产品、与目标群共鸣的先进理念和思想为品牌主张,在传播上也达到高度,彰显优势姿态。
市场背景
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
We believe that the power of advertising, we also believe that the brand strength, we believe that China's power! We hope to innovation, harmony, China's intention to create a super brands, Chinese panies.
宝马
奥迪
头把交椅
奔驰
皇冠
豪华车市搏杀激烈
天籁
课题
奥迪面对5年一度的产品大改变(机遇?挑战?)
与灵狮