最新欧巴洗发水企划案.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
　一、市场背景
　　为了摸清毛囊头发防御系统市场运行的真实情况，使欧芭高级防护发水上市工作建立在科学的数据分析之上，我们将在全省10个重点城市进行有针对性的发廊与终端消费者问卷调查，并利用香港卫视、“非常话题〞市场部的专业市场研究与市场监测资料、得出了毛囊头发防御系统全省专业毛囊头发防御系统市场的调查报告。
　　1、从目前的头发洗护毛囊头发防御系统市场数据来看，专业线洗护及毛囊头发防御系统产品的品牌建设较为混乱，品质混乱，良莠不齐，甚至很多店鱼目混珠，对整个专业线发品品质信任度、美誉度、商誉度大打折扣，所以对于主抓品牌建设，注重品质、同时也注重品牌美誉度、商誉度、产品档次高质量好的产品仍有巨大的市场潜力。
　　2、全国市场中，销售量排名除了日化线宝洁公司的飘柔能够稳守第一的位置外，其他排名日化的品牌并不固定。对于专业线来说，所谓知名品牌严格意义上来说，并没有产生，只有“卡诗〞相对有一点小名气，这说明各品牌市场地位不稳，这为我们进一步调整稳固品牌提供了可能。
　　3、从我们多年的营销经验来看，不管是什么产品，最后市场占有率会向强势品牌集中，品牌的数量必然会进一步增加。
　　4、
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil ai