目录
摘要................................................................2
一、屈臣氏服务经营理念..............................................3(一)经营理念......................................................4
(二)服务理念......................................................5
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二、屈臣氏服务营销组合战略..........................................6
(一)产品策略......................................................6
(二)价格策略......................................................6
(三)营销策略......................................................6
....................................................6
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(四)提倡健康生活方式..............................................7
(五)开发自有品牌..................................................7三、屈臣氏服务科学策略..............................................7
(一)产品服务策略..................................................7
1. 品牌规划.....................................................7
......................................................7
......................................................8
(二)优惠服务策略..................................................8
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,额外9折优惠............................
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