新职业英语经贸英语教案Unit6.doc

Unit 6
Packing
本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“产品包装”:
产品包装综述:介绍产品包装在国际贸易业务中的重要地位,以及包装的主要分类
接受顾客咨询及满足顾客需要:接待顾客的咨询,提出建议;针对客户的不同要求,通过协商与客户达成一致;熟悉包装中经常出现的问题
解决常见问题:针对常见问题,掌握对不同问题的处理方法。通过与客户的协商,学会与客户的沟通方法,并对包装的一个重要细节——产品标签进行了解
常见邮件的写作:熟悉常见邮件,掌握如何以电子邮件就包装问题与客户进行有效的沟通
Unit Objectives
After studying this unit, you are able to:
Understand the general information about packing
Talk about the packing method with clients
Deal mon problems concerning packing
Write and answer emails about packing details
Warming-up
Task 1
Discuss with your classmates and point out the meaning of the following packing marks. Do you know other packing marks?
Use No Hooks
勿用吊钩
Do Not Crush
切勿挤压
Keep Away From Heat
远离热源
This Side Up
此端向上
Poison
有毒品
Task 2
Besides the following functions of the packing, do you know others?
Reading A
Background Information
Packing is of particular importance in foreign trade because ocean voyages may be most damaging to the goods that are not properly packed. Accident, rough weather, unloading, reloading and pilferage, everything on the way has to be taken into consideration to ensure the safe arrival of the goods. Different types of goods—goods subject to breakage, goods subject to moisture, goods with still other special treatment in transit—require different types of packing. That’s why some large export forms have a special department for export packing and the whole question is under regular review. Many firms employ special export packers or forwarding agents to do their packing for them.
Task 1
Before reading the passage, see how much you know about packing by answering the following questions.
1. What is the purpose of packing?
Packing serves as a form of protection, facilitates loading, unloading and storage, and prevents pilferage; furthermore, it can promote sales.
2. How many types of packing are usually used in international trade?
Packing can be divided into transport packing (usually known as