基于搜索引擎日志挖掘的用户行为分析.doc

基于搜索引擎日志挖掘的用户行为分析
摘要:当前时代互联网技术的飞速发展,网站数量也成指数式的增长。想要把握先机,了解用户的需求和习惯,提供更好的服务,满足用户当前和未来时间的需求,需要对用户的行为和兴趣做出合理的分析,得出合适的结果,进而做出适当的预测。这是一个很有前景的方向,想要赢在时间的前面,赢在未来,对日志的分析是很有必要的。日志分析的作用也不仅于此,想要做好一个网站,必须对日志进行分析从而获取系统的运行情况和受访信息,加强对系统的维护和管理。要从数据中获取信息,来调整我的方法,改进我们的服务。
关键词:搜索引擎数据挖掘关键词分类行为分析日志挖掘
Based on the search engine log mining users behavior analysis
Abstract:With the rapid development of science and technology,the number of web sites are also growing order to grasp the opportunity to understand the user's needs and habits, to provide better services to meet the needs of current and future users the time needed to make a reasonable analysis of user behavior and interests, come right result, and then make appropriate prediction. This is a promising direction, you want to win in front of the time, to win in the future, the log analysis is necessary. Log analysis of the role and not only this, you want to do a website for log analysis must be carried out in order to gain information on the operation of the system and the respondents, enhance system maintenance and management. Obtain information from the data to adjust my approach, to improve our services.
Key words:Search Engine , Data Mining , Keywords Category , Behavior Analysis,Log Mining
1引言
伴随互联网的飞速发展,我们的生活已经和网络密不可分了。衣食住行方方面面都已经和网络紧密的联系在了一起,网上购物,预定车票,团购美食,当代的生活离开了网络,不敢想象会变成什么样子。2003年中国搜索引擎研究报告[5]指出,2004 年中国搜索引擎用