宝缦家纺营销策划书
目录
1背景及整体安排............................................................................................................................ 1
2环境分析........................................................................................................................................ 2
宏观环境分析................................................................................................................... 2
................................................................................................................ 2
................................................................................................................ 2
................................................................................................................ 2
................................................................................................................ 2
国内服装行业的发展状况及行业竞争分析................................................................... 3
市场总需求大于市场总供
给............................................................................... 3
“大家纺”格局初步形成,产业链趋向清晰和完整....................................... 3
国外品牌大举进入............................................................................................... 4
消费者行为分析............................................................................................................... 4
消费者年龄........................................................................................................... 4
消费者性别........................................................................................................... 5
消费者个性........................................................................................................... 5
消费动机............................................................................................................... 5
宝缦家纺的SWOT分析.............................................
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