英文青岛啤酒进出口策划.doc

Business Export Plan
By: Daisy
Margaret
Aria
Lily
Lucia
I. Introduction 3
anization 4
and Services 5
Ⅱ Market overview 6
1 .Economic environment 6
2. Political environment. 7
3. Factors that influence market segment 8
Ⅲ.Market entry stategy 10
market 11
of petitors petitive position 12
3. Product positioning 12
strategy 13
strategy of sales 13
Ⅳ.Regulatory and Logistical Issues 14
property protection 14
suggestions of ale for intellectual property protection 15
a relatively efficient picket prosecution team 15
To improve the packaging and label 15
of transportation 16
insurance 16
risks 16
Ⅴ.Risk factors 18
risks 18
idea of market risks 18
risks 19
Ⅵ.Implementation plan 19
19
activities 20
Ⅶ.Financial plan 23
I. Introduction

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pany is Tsingtao Brewery. Tsingtao pany Limited is a large state enterprises, the formerly state-owned Tsingtao Brewery, which is founded in 1903, is China's oldest beer producers. Its production of beer is one of China's most famous brands in the international market. In 1993 restructuring for pany,and in Hong Kong and Shanghai-listed H shares and A shares stock is issued.
Tsingtao Brewery periodic strategy in the international market is "out of Chinatown, into the mainstream market." Meanwhile, Qingdao Beer has achieved international purchases. Tsingtao Beer has always insisted from Australia, France, Canada imported wine quality barley as raw material, the origin of these plump barley grains, solubility, light color, is
headquarters
the world's highest quality barley wine, ensuring high quality .This is the location of Tsingtao , pany has established a Tsingtao work all over the country, in 19 provinces and cities have more than 50 rooms of beer and malt production plant, exported t