残疾人旅游的可能性：长尾理论【外文原文】.pdf

Accessible Tourism for the Disabled: Long Tail Theory
Yen-Chun Jim Wu1 and Ming Jen Cheng2
1 Professor, Dept. of Business Management, National Sun Yat-Sen University,
70 Lianhai Rd., Kaohsiung, 804, Taiwan
yenchun@
2 . Program Student, Dept. of Business Management, National Sun Yat-Sen University,
70 Lianhai Rd., Kaohsiung, 804, Taiwan

Abstract. The purpose of this study is to propose pletely barrier-less, or
“accessible,” tourism platform and makes suggestions to facilitate the current
travel information for the disabled persons. It then applies Long Tail theory’s
three forces and nine “rules” in making assessments and creating an accessible
work to connect upstream and downstream travel
agency. After collating the opinions of scholars specialized in the tourism
sector and travel agents interviewed through semi-open questions, the study in-
vestigates the Long Tail theory’s suitability and applicability to the tourism in-
dustry. This study then thoroughly explores the topic of accessible tourism and
proposes concrete suggestions and frameworks for such travel need. It also sets
up an accessible work, contributing a real platform
that travel agents can refer to as they take their first steps to provide travel
packages that modate the needs of the disabled.
Keywords: Accessible Tourism; Long Tail