链家地产.docx

摘要
房地产,是一种稀缺的资源、重要的生产要素和基本的生活资料,是人们十分重视、珍惜的财产。在市场经济中,房地产还是一种商品,成为良好的投资对象。经济的日益发展、社会的进步和人口的增长,人们对房地产的需求会日益增加。房地产业,是国民经济的一个重要产业,并已经成为国民经济的支柱产业。我国目前房地产市场竞争越来越激烈,市场营销已被视为房地产企业经营和运作的生命线。本文主要分析了链家地产整个营销过程,提出企业要立足、要生存、要发展,营销所必须采取的新对策,促使房地产企业迅速打开新局面,蓬勃向前发展。
关键词:房地产,营销状况,营销对策
Abstract
Real estate is a scarce resource, an important factor of production and basic life material, which is people attach great importance to the property cherished. In a market economy, real estate or modity is a good investment. With the development of economy, the progress of the society and the growth of the population, the demand of people for real estate will increase. The real estate industry is the national economy's an important industry and has e a pillar industry of the national economy. With China's real estate market more and petition, market marketing are regarded as a real estate enterprise management and operation of the lifeline. This paper mainly analyzes the Homelink the whole real estate marketing process and gives the enterprise some new thoughts, such as to survive, the enterprise should be based on the development, marketing must take the new measures and so an. These will make real estate enterprise quickly open the new situation and make the boom of forward development.
Key word: Real estate,Marketing situation,Marketing strategy
目录
、发展史、营销现状及方法 1
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、系统化的营销策略和推广策划 7
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,为营销策略的应用做准备 8
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、发展史、营销现状及方法