对于颜色中西文化差异 英文版.ppt

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1、The different use of color in China and Western
2、Causes of cultural differences of colors
3、Conclusion
Color
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The different use of color in China and Western
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Black
White
Yellow
Red
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Black :
In western, black symbolizes devil, evil, pain and misfortune so it is called “the dead color”(死色)
Example:
“a blackvillian”(大坏蛋)
“black words”(不吉利的话)
“ ablack letter day”(凶日)
"black —hearted"(歹毒的)
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Black :
In China, black is always connected with bad things, disaster. Black symbolizes disaster here.
Example:
“reactionary gang”(黑帮)
“black market”(黑市)
“smuggled goods”(黑货)
“blacklist”(黑名单).
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White:
In western, white symbolizes God, angel, happiness and goodness.
Example:
“white hands”(公正廉洁的)
“a white day”( 吉日)
"days marked with a white stone"(幸福的日子)
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White:
In the use of Chinese, white usually contains for nothing, look down on and useless.
Example:
“no use”(白搭)
“go to waste”(白费)
“supercilious look”(白眼)
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Yellow:
In traditional culture of China, yellow is “the color of emperor”(帝王之色).
Example:
“bright yellow”(黄灿灿)
“glistening yellow”(黄澄澄)
“a lucky day”(黄道吉日)
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Yellow:
Yellow in the western has failed to enjoy such a courtesy. In English culture, yellow is often connected with dejected, sick.
Example:
“ yellow—dog ”(卑劣的人) "yellow—livered "(胆小的)"yellow looks"(阴沉多疑的神色)
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