老挝咖啡出口竞争力研究-国际贸易专业毕业论文.docx

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A b str a c t
T h is p ap er b riefly d escrib es th e b asic exp o rt situ atio n o f co ffee in d u stry in L ao s. T hrou gh th e an alyzin g o f th e d o m e stic an d in tern ation al en v iron m ent, th is p ap er p o in ts o u t m any favo rab le facto rs in th e L ao co ffee in du stry , su ch as th e rich resou rces,th e sup p ort o f go vern m en t, th e h u g e in ternatio n al m ark et d em an d an d cap acity . B u t th e coffee ou tlet is also faced w ith so m e p rob lem s, fo r ex am p le: co ffee p ro du ction qu ality p rob lem s, co ffee exp ort pro du ct stru ctu re u nreaso n ab le,th e coffee m ark etin g exp erien ce,w h ich h as h in d ered th e p rocess o f intern ation alization o f th e co ffee. T h en , the p ap er d iscu sses th e co ffee intern ation alization strateg y to reso lv e th e co ffee exp ort trad e p rob lem s. T h e co ffee pro du ction m od ern ization and stan d ardization , th e stru ctu re of exp ort p rod u cts,th e m ark eting ch ann els, stren gth en th e co ffee field s o f intern ation al ex ch an ge an d co op eratio n . T hrou gh th e w o rld , L ao s sh ou ld strength en th e co ffee in th e techn ical tran sform ation o f en terprises, im p rov e th e co ffee q u ality stan d ard sy stem an d qu ality con tro l system , co rrect un d erstan d in g , ev alu ate an d select the m ark etin g ch ann els, so th at L ao s can sp eed u p th e in tern ation alizatio n o f th e coffee cu ltu re con cep h e m ain p urp o se o f this p ap er is to m ak e th e co ffee in d u stry t h as a b etter p o sitio n in th e in tern atio n al m ark et. T h erefore, th is article an alysis th e cu rren t situ atio n of L ao co ffee ex p ort trad e to accelerate th e intern ation alization strateg y o f L ao s co ffee. L ao s coffee in du stry sh ou ld n o t b lin d ly
exp an din g p lantin g area, bu t acco rd ing to th e m ark et ch an g es to d ev elop relev ant strategies, su ch as im p ro v e co ffee qu ality