乐清市城市规划管理技术规定.doc

The Potential of Translation Criticism
The audio-medial text
Audio-medial texts do not represent the simple transcription of munications, but rather are more or less ponents of a plex. They are distinctive in their dependence on non-linguistic medial and on graphic, acoustic, and visual kinds of expression. It is only bination with them that the plex literary form realizes its full potential.
What kinds of text belong to this type? Generally speaking, any text that requires the use of and a degree of modation to a non-linguistic medium in order municate with the hearer, whether in the source or in the target language.
The Potential of Translation Criticism
The Potential of Translation Criticism
Primary examples would be radio and television scripts, such as radio newscasts and reports, topical surveys and dramatic productions. In these not only grammar and elocution but also acoustics (as in dramatic productions) and visual aids (in television and films)play a significant role. An appreciation and mastery of these factors makes all the difference between ess and failure, whether in the original form or in a translation.
The Potential of Translation Criticism
The Potential of Translation Criticism
Also belonging here are all texts bine words with music, from the most popular hits of the day to songs and hymns, to choral works and oratorios.
Audio-medial texts would also include all stage productions, from musicals to operettas and operas, comedies and tragedies. A basic distinction should be drawn, however, between translations of screen scripts, libretti and dramas for school or study editions on the one hand, where interest is focused on the language, and translations intended for stage production on the other, where the actor’s appearance and manners, the costumes, the scenery and acoustics, and for opera, operettas and musicals, the music all contribute to effectiveness.
The Potential of Translation Criticism
The Potential of Translation Criticism