我国中小企业网络营销适应性分析
学生:谭飞指导教师:罗晓彤
内容提要:21世纪网络营销成为企业营销的必然趋势,如何推进我国企业的网络营销,很多专家学者见仁见智,但对于中小企业如何发展网络营销的研究较少。中小企业在我国的社会经济中占有重要的地位,但网络营销现状堪忧,我国中小企业还没有对网络营销的概念有清晰的认识,没有重视网络营销的作用。而在发展网络营销的时候,技术力量不够,加上现在中台信誉度较低,虽然有淘宝等一些发展良好的平台,但是整体情况堪忧。专业性的人才的稀缺,技术力量的缺乏,也对于中小企业网络营销的发展是个桎梏。但网络营销处于发展的黄金阶段,正是这个时候,中小企业应该立足长远的打算,将企业发展的途径多元化,借助互联网迅猛发展的春风,把企业营销手段多元化,将网络营销的作用实际运用到企业的发展中来,在这个竞争日益激烈的社会环境下,将企业发展壮大就尤其重要。所以必须根据网络营销原理,结合我国中小企业的现状,就中小企业如何选择适当的网络营销策略进行探讨。中小企业如何适应互联网发展的趋势,这对于一个企业的发展有着至关重要的作用。
关键词:中小企业网络营销现状互联网技术对策
Adaptability work Marketing of SMEs in China
Abstract:21st work marketing has e the inevitable trend of corporate marketing, how to promote work marketing business, many experts and scholars in a matter of opinion, but how to develop online marketing for SMEs less study. SMEs in China played an important socio-economic status, but worrying marketing, small and medium enterprises in China has not the concept work marketing have a clear understanding, there is no emphasis on the role work marketing. And when in the development work marketing, not technology, coupled with the credibility of merce platform in China now is low, although there is some development Taobao good platform, but the overall situation is worrisome. The scarcity of professional personnel, the lack of technology, but also the development work marketing for SMEs is a shackle. work marketing is the golden stage, it i
谭飞论文--调整了格式 来自淘豆网m.daumloan.com转载请标明出处.
