玩具的故事ppt课件.ppt

英文经典广告词集锦
1. Good to the last drop. (Maxwell)
滴滴香浓,意犹未尽。麦斯威尔咖啡
2. The taste is great. (Nestle)
味道好极了。雀巢咖啡
3. Take time to indulge.
尽情享受吧! 雀巢冰激凌
4. Things to better with Coca-cola (Coca-Cola)
饮可口可乐,万事如意
5. You can’t beat the feeling. (Coca-Cola)
挡不住的诱惑
6. Generation next Pepsi
新的一代
7. Fresh-up with seven-up (seven-up)
提神醒脑,喝七喜七喜
8. Obey your thirst.
服从你的渴望雪碧
9. The choice of a new generation (Pepsi)
新一代们的选择百事可乐
in your moth, not in your hand. (M&M)
只溶在口,不溶在手
Unit 5 Toy Story玩具总动员 by David Cohen
About the author
David Cohen a native Brooklynite, received his . degree in 1963 from Columbia College, Columbia University, before moving to Ann Arbor as a doctoral student in the clinical psychology graduate program at the University of Michigan where, in 1968, he received his .
Language notes
1. Call it cynicism. Call it sophistication.
The word 'it' in these two sentences is used to denote the things mentioned in the above paragraph.
你可以管这叫玩世不恭,你可以管这叫精于世故。
can see through "marketing hyperbole".
他们并能看穿“广告的夸张”。
Puris Lintas: (Latin name)
is a famous advertisement corporation in London. It has its branch in Shanghai.
伦敦灵狮广告公司
4."brand literate"
to have prehensive knowledge of different brands of different product.
精通各种品牌
5. Or can they?
This is an elliptical [i'liptikəl] 省略的sentence
it means: Or can they see through the 'marketing hyperbole'?
或者他们真能(看穿广告的夸张)吗?
group
people of the same background, rank and quality. 同年龄组
backdrop to today's research on kids and advertising is the cognitive theory put forward over 70 years ago by the famous Swiss psychologist Jean Piaget.
Jean Piaget:(1896-1980) Swiss child psychologist noted for his studies of intellectual cognitive development in children.
当今儿童与广告研究的背景,。
preoperational stage 前运算阶段
concrete operational 具体运算阶段