The introduction of alibaba
Dian Jie
International business
20151201181005
catalogue
target market of alibaba
brand and business of alibaba
international strategy of alibaba
5. The reasons for the ess of alibaba
2
development of alibaba
The target market of alibaba
anization, production services, financial services, logistics services, information services, network marketing, etc
merce market
alibaba
merce services market
Information platform services, third-party payment services, third-party merce credit evaluation service, partners guidance service, etc
Cross-border merce market
Cross-merce, goods exhibition, logistics, payment, etc
3
B2B
B2C
Third-party payment
C2C
petitors
I 、global sources
Jingdong mall
Taobao market accounted for % of the absolute leading market share, there is petitor in the market.
UnionPay、Tenpay
Mobile
shopping
Alibaba wireless occupies the absolute majority of the market share. There is petitors .
4
The target market of alibaba
In 1999, 18 people led by Jack Ma founded Alibaba group ;
In 2000, Alibaba group essfully financing $20 million ;
In 2001, The registered users of Alibaba exceeded 1 million ;
In 2002, Alibaba began to make profits in the first;
In 2003, Alibaba set up Taobao and open B2C business;
In 2004, Alibaba create a Alipay platform;
In 2005, Alibaba and Yahoo reached a strategic cooperation, the same year in October to take over the Chinese Yahoo.;
In 2006, Alibaba opened the Taobao university courses to provide merce training services for platform users;
5
The development of alibaba
In 2007, Alibaba listed on the Hongkong Stock Exchange ;
In 2008, Alibaba set up Taobao mall that is now Tmall ;
In 2009, Alibaba launched puting services ;
In 2010, Alibaba set up Juhuasuan and AliExpress ;
In 2011, Tmall and Juhuasuan split from Taobao ;
In 2012, Jack Ma founded Alibaba Foundation ;
In 2013, Alibaba released a mobile working software and to develop mobile social
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