chapter03 Selling on the Web revenue models and building a web presence.ppt

Chapter 3 Selling on the Web: revenue  models and building a web presence
Revenue models for selling on the web
1. The description of Revenue model:
pany uses strategies and techniques
to generate cash flow from customers
2. Various models
a. Web catalog
b. digital content
c. advertising-supported
d. advertising-subscription mixed
e. fee-for-transaction
f. fee-for-service
3. Web catalog revenue models
a. background
origin: mail order catalog description: catalog model the seller sells through printed catalogs mailed to prospective buyers, buyers place orders by mail or by telephone
b. Web catalog revenue model
Definition: taking the catalog model to the
Web
Feature: customers can place orders through
the Website or by telephone
a. Application
b. Computer and consumer electronics, books,
music, and videos, luxury goods; clothing,
flowers and gifts
Computers and consumer electronics
1. computers
a. Sun
Entry-level server
b. Dell
allow customers to specify the configuration
2. Other consumers electronics product books,
music, and video.
.
a. 1994, Jeff Bezos , , online books
b. Jason and Matthew Olim, CD now, online
music CD
3. advertising—supporting

.
: place ad on the search results page
4. advertising-subscription mixed
.
The New York Times, The Wall Street Journal
5. Fee-for-transaction
6. fee-for-service revenue models
The fee is based on the value of service.
a. online games
b. concerts and films
c. professional services