The agenda for redefining corporate purpose five key executive actions.pdf
Theagenda for redening corporate purpose: ve keyexecutive actions Ian Wilson IanWilson, aconsultant, or everythreat there is anopportunity: andthe greater thethreat, the greater the lecturerand author on strategic ‘‘F opportunity’’. This is anaxiom in strategic planning that should bere-examined management,strategic vision, in thepost-Enron/ /Tyco environment of publicdistrust andtightening scenarioplanning and regulation. The threats areobvious –catastrophic loss of shareholder valueas aconsequence corporate governance of real or hical practicesor behavior. The opportunities –to reform corporate (Jason415xx@),had a practiceand norms so that rms gain strategic advantagesand are less exposedto risk –may 25-yearcareer with General beless apparent,but are heless real. Electric,including positions on pany’ s strategic What is calledfor, if this opportunity is to berealized, goes far beyondchanging thestructure of planning staffand as a public corporate governance andtightening auditand accounting procedures. Itinvolves nothing less policyadviser to thechief than arethinking of thebasic purpose andresponsibilities of thecorporation. Restating executiveof cer and was a corporate purpose in terms of social needsrather than solely of maximizing prot is thesurest senior consultantat SRI way,in this skepticalenvironment, to distinguish oneself petition, regai
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