Nobia Group’s strategy Presentation by Fredrik Cappelen, CEO 18 September 2003 1 Agenda • Nobia vision and business concept • Major trends in the European Kitchen market • Nobia’s objectives – what we are set to achieve • Nobia’s strategy – how we aim to achieve our objectives • Summary 2 Vision To be Europe's leading retailer and manufacturer of kitchens, bathrooms and storage solutions and the most profitable business within this sector by delivering world-class retailing and manufacturing capabilities. 3 Business Concept We develop, manufacture and market a customer-oriented range of interiors for kitchens, bathrooms and storage solutions via our strong brands. Through efficiency improvements, co-ordination and by learning from each other in the areas of purchasing, manufacture and marketing, we create added value for both our customers and our shareholders. Integrated manufacturer - distributor provides long value chain 4 Major trends in the European kitchen market that influence our way forward and our strategy • Society is changing • The marketplace is changing • Consumers are changing The future is fast approaching and holds opportunities for those who act 5 Major trends society is changing The Outside World • Changing Expenditure Patterns – Increasing discretionary spend – Many more ways to spend it: credit/equity, release/retail, experiences//telephone • 24 Hour Society – Goods & services where we want them, when we want them • From Mass Society to Mass Customization – Leveraging economies of scale to give individuals exactly what they want, . Starbucks • The Experience Economy – As we move up the hierarchy of needs, experience es a primary motivator 6 Major trends marketplace is changing Home Marketplace • Spending on homes and improvements up (Home and Garden), the home is increasingly central to our social lives, fashion-driven, shorter lif
