奥特莱斯市场分析.ppt

OutletMarketResearch奥特莱斯市场分析(WorkingDraft)–JingjinFashionOutlet(Wuqing,Tianjin)佛罗伦萨小镇-京津名品奥特莱斯(天津武清)ShanghaiProjects上海项目OrientFoxtown东方Foxtown 5885YexinRoad XinbangTown,Songjiang松江新浜镇叶新路5885QingpuOutlets青浦奥特莱斯 2888HuqingpingRoad ZhaoxiangTown,Qingpu青浦赵巷镇2888沪青平路FlorentiaVillage佛罗伦萨小镇筹建4. VincentLoCentreVincentLo中心筹建123OrientFoxtownGeneralInformationProjectName项目名称OrientFoxtownUsages用途零售、奥特莱斯和娱乐RetailoutletandentertainmentDateofOperation开业时间2006Address地址松江新浜镇叶新路58855885YexinRoad,XinbangTown,Songjiang,ShanghaiTotalLandArea建筑面积13万㎡,130,㎡,67,500sqmCarParkCount停车位1,600个Operator项目所有人西尔维奥·塔尔基尼/Foxtown(瑞士)SilvioTarchini/Foxtown(Switzerland)OwnershipStructure股权结构30%的东方企业国际有限公司(SH:600278)70%Tarchini集团(私人拥有从瑞士合作)30%OrientEnterpriseInternationalLtd(SH:600278)70%TarchiniGroup(privatelyownedcofromSwitzerland),30minutesUsageofnearbyprojects周边项目零售业,RetailOrientFoxtownFinancialInformation财务信息2009Turnover待确认,TBD2010Turnover营业额RMB3亿元,RMB300millionTenant&PositioningInformation租户和定位信息TotalTenantCount组合数80家门店、50家名品、2间餐厅80stores,50+brands,2restaurantsOutletPositioning定位国内外名品、essibleinternationalandlocalbrands,2foodandbeverageoutletsandatheaterAdditionalInformation其他信息RumorsFoxtownmayceaseoperationsinthenearfutureduetounderperformance传闻FOXTOWN因业绩不佳可能在不久的将来停止运营FoxtownenteredintolitigationoverbrandingrightswithanotherChineseretailerthatisusingtheFoxtownbrandnamewithmultiplelocationsinShanghaiFOXTOWN诉讼另一个中国的零售商,其正在上海多个地点在使用的FOXTOWN品牌名称FoxtownprovidesafreeshuttlebusfromdowntownShanghaiFOXTOWN提供了从上海中心城区免费穿梭巴士3Findoorshoppingmallformat3F采用室内购物方式2010RevenueFigures2010年业绩数字Adidas(1F250sqm):RMB500,000/mo阿迪达斯(1F250平方米):人民币50万元/月Belle(1Fshoeboutique370sqm):RMB200,000/mo百丽(1F370平方米):人民币20