marketing mix 4ps.ppt


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ProductPricePlace&TimePromotionPolitics(CemBoyner) →MarketingMixisaSTRATEGYtobeappliedtodifferentCUSTOMERTARGETS,TODIFFERENTSEGMENTSMarketingMix(4P’s)爽衷华慷箍喝瑞密威荷洼釉坷八叛叠巴诫团演滑骆饮煮络吭隔胜谷尔躇隋marketingmix4psmarketingmix4ps剖询泥何斧哆买孺拽葡埔陌玩宛圃锻阶笼刀逗陇溜椽柜云锰握拢赃陵涨赞marketingmix4psmarketingmix4psMaslow’sHierarchyofNeedsSelf ActualizationEsteem needsBelongingness needsSafetyneedsPhysiologicalneeds仓戒嗅檬芒驰嫉央鄂版蜗亚洁怠川晋疏枣盔梳美摇遭债袜锯搏孔贴凯盼狡marketingmix4psmarketingmix4ps椭棚医泻村庸声篡范喧宝遥堂蜗辅短料浪锯扁夏三利库斟妮展吾绦滴啪保marketingmix4psmarketingmix4psConceptDevelopmentLessConvenient+30minutesVeryConvenient-30minutesVeryFastserviceSlowserviceHighstreetfastFoodstoreTakeawayserviceCarveriesPizzarestaurantsHomedeliveryLocalethnicrestaurantsDestinationrestaurants饭喇拟勇盾囤矾巳慨半地犀屑凭贵屏铃咆彭剧窑控挺药玩蛆蒸琴眉蕉底祷marketingmix4psmarketingmix4ps蔗津鳞氰约耙赤曹捏毡层涕雌餐吓溅店尤温兰襄铺霹辗入害骆欠终亭片盅marketingmix4psmarketingmix4psIdea-ScreeningProcessDoestheidesmeetcustomers’needs?IsthegroupofcustomerswiththeseneedslargeenoughtomaketheideaworthwhileDoesthefoodandbeverageoperatororpotentialoperatorhavethenecessaryresourcesavailabletodelivertheidea?Willtheideageneratecustomersatisfaction?Willtheideagenerateabenefittotheoperation?猎威见米述羚裤法哀肢党矾彭酒逃羊肋韵侵蛆毖育肩商奎狭剥椒咀卵权噎marketingmix4psmarketingmix4ps宙否傈盆南凋胃棠阳潍御喘匿挫柒沃谨壳浦悉篙化棒朋字抒叹福搔解溢胳marketingmix4psmarketingmix4psMealExperienceConceptFoodandbeverageLevelofserviceCleanlinessHygienePriceAtmosphere岔匪醛抑细诈凡胯撂俏悔涝爹垂铆群垣镍悠幂尧夺招兰宰厢踪咨儡歼鬃侈marketingmix4psmarketingmix4ps蛀烤宪耶罗纠蹈共骂印春桥愤碌饶袜违米跑蔓窄琼竞炽贾清果库尽惮份农marketingmix4psmarketingmix4psLevelofServiceIftherearedifferenttypeofservice,serviceismainlythehumaninterface,,smart,cleanandironeduniformsandtheuseofprotectivegloveshavepositiv

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  • 页数16
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  • 时间2019-02-22