国际市场营销 名词解释 简答 及论述.docx

Forpersonaluseonlyinstudyandresearch;mercialuseForpersonaluseonlyinstudyandresearch;mercialuse膀国际市场营销蚅期末考试的题型及分值如下:莅(1)单项选择题(15题*1分=15分)膂(2)判断题(15题*1分=15分)袀(3)名词解释(5题*4分=20分)螇(4)简答题(5题*6分=30分)蒃(5)案例分析(2题*10分=20分)蚂Chapter8DevelopingaGlobalVisionThroughMarketingResearch蚁袈名解:袅Marketingresearch肁Thesystematicgathering,recording,,suchasgovernmentstatistics,NGOstatistics,,,inwhichmorethantwotranslatorsareusedforthebacktranslation;pared,differencesdiscussed,,asecondpartytranslatesitbackintotheoriginal,:-,substantialdatacollectionhasbeeninitiated(开始收集)(官方数据)aresometimestoooptimistic(乐观的),reflectingnationalprideratherthanreality,whiletaxstructures(税收制度),,?ethesedifficulties?P195芁在收集原始资料时,由于语言和理解能力带来的困难有那些?外国营销人员如何克服这些困难?。