国际市场营销期末考试的题型及分值如下:(1)单项选择题(15题*1分=15分)(2)判断题(15题*1分=15分)(3)名词解释(5题*4分=20分)(4)简答题(5题*6分=30分)(5)案例分析(2题*10分=20分)Chapter8DevelopingaGlobalVisionThroughMarketingResearch名解:MarketingresearchThesystematicgathering,recording,,suchasgovernmentstatistics,NGOstatistics,,,inwhichmorethantwotranslatorsareusedforthebacktranslation;pared,differencesdiscussed,,asecondpartytranslatesitbackintotheoriginal,:-,substantialdatacollectionhasbeeninitiated(开始收集)(官方数据)aresometimestoooptimistic(乐观的),reflectingnationalprideratherthanreality,whiletaxstructures(税收制度)parabilityofdata资料的可比性Insomecountries,,?ethesedifficulties?P195在收集原始资料时,由于语言和理解能力带来的困难有那些?外国营销人员如何克服这些困难?。?Whyisinternationalmarketingresearchgenerallybroaderinscopethandomesticmarketingresearch?ultural,petitivesituationBecauseacountry’spoliticalstability,haracteristicsaresome
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