PresentedbyRichardBurger April27,2006MyGlobalMarketingAdventure: TheUnexpectedCareerPathofanAmericanPRProfessionalinAsiaAgendaIntroductionsandobjectivesMylifeinChina:SARSandallitslessonsMylifeinTaiwanThenewworldofmarketing:umulatedover25yearsIntroductionsMyObjectivesTodayTosharekeylearningsacquiredoversome25yearsinjournalismandmarketing,withfocusonmyareasofexpertise:CrisismanagementBlogsTosharesomespecificexperiencesI’vehadinAsiathatchangedmylifeChinaandtheSARScrisis:acasestudyincrisiscontrolTogiveeveryoneagoodsenseofwheremarketing/PRisheading:BlogsPodcastsSearchEnginesGraduatedNewYorkUniversitywithaMaster’sinJournalism,1982JoinedtheNewYorkTimesasanIndexer/Editor,eanewsreporter,1985WorkedinWashington,DCcoveringCongress,1987Wasrecruitedintotheworldofhightechnologymarketing,craze,andtraveledtheworld,1999Watchedasthebubbleburst,movedtoHongKong,2000Nextstop,Beijing–redefiningtheconceptofcultureshock,2002ReturnedtoUS,butmyheartremainsinAsia,2004ReturnedtoAsiaforanewlifeinTaipei,2005MyCV(continued)Master’:Spanish,History,English,hildhoodinterests:ClassicalliteratureViolinplayingEuropeanHistoryAnUnlikelyITMarketer’sBackgroundWeNeverKnowWhereLife’sPathsMayLeadUsAllourplansanddreamscanchangewithaphonecallEarlyhopesforamusicalperformancecareerdashedAcallfromaradiostation,panychangeseverythingWhenthemomentoftrutharrives,considercarefullyWheredoIwanttogowithmylife?Thismaylookgoodintheshortterm,butdoesitgetmeclosertomyendgoalsordoesitdistractme?Ketchum凱旋先驅公關World’stop10PRconsultancy,Group:BBDO,DDB,DiversifiedAgencyServicesKetchumwasthree-timewinnerof“AgencyoftheYear”AwardbyInsidePRintheUS–1996,1997&1998;byPRWeekUSfor2002Knownforvalue-addedness,creativity,mittedto“BestTeams”and“BestPractices”municationsEnteredintopartnershipwithKetchumin1995Staffof160+WhollyownedofficesinHongKong,Beijing,Shanghai,Guangzhou,Shenzhen,ChengduandTaipeiExtensiveinternationalclientserviceexperiencewithstrongmulti-cultural/multi-nationalteamsPract
凯旋先驱公关 来自淘豆网m.daumloan.com转载请标明出处.
