民族风饰品营销策划大赛策划书.docx

民族风饰品营销策划大赛策划书篇一:云南名族饰品网络营销策划书云南名族饰品网络营销策划书报告人:四川商务职业学院经贸系 13级市场营销四班指导老师:李志勤老师策划人:樊灿、夏胜、庞月伶、郭庆永、朱晓丽、杨慧报告期:20XX年5月5日目录一、网店简介···························································· 二、网络环境分析························································ 名族饰品市场分析····················································· 自我产品分析························································· 需求衡量······························································ 分析消费者和消费者购买行为分析······································· 三、SWOT分析···························································· (一)确定目标市场和选择细分市场··········································· (二)产品价格策略························································· (三)渠道和促销策划······················································· (四)客户关系管理策划····················································· (五)产品优劣势分析······················································· 四、网络推广(一)网络广告推广策划····················································· (二)搜索引擎营销推广····················································· (三)QQ、微信、飞信、聊天软件推广········································· (四)利用论坛行销推广····················································· 五、网店建设·································································· 六、经费预算································································· 七、网店推广效果评价························································· 一、网店简介: 主营少数民族饰品批发、民族工艺品批发、民族包包批发、苗银批发、少数民族娃娃批发、木制笔筒批发、民俗挂画批发、风铃挂件批发、东巴木刻批发、云南木雕批发、干花纸灯罩批发等,款式丰富齐全,一件代发。二、网络环境分析: (1)名族饰品市场分析:随着社会经济、文化的飞跃发展,人们正从温饱型步入小康型,崇尚人性和时尚,不断塑造个性和魅力,已成为人们的追求。因此,顺应时代的饰品文化显示出强大的发展势头和越来越广的市场,从事饰品销售有着广阔的利润空间。(2)自我产品分析:云南地处中国的大西南,26个民族栖身在这里,是中国少数民族最多的省份之一,历经时代的不断迁徙、分化、演变、融合形成今天独占特色的民族风情。多民族共居的云南,不管在语言、民居、民族衣饰,仍是在民族糊口习俗、婚丧嫁娶、摩梭走婚、民族节庆中,都会使你感觉到神秘、清纯、朴实、还有点浓浓的异域风情? (3)需求衡量:近年来,随着社会经济、文化的飞跃发展,人们正从温饱型步入小康型,崇尚人性和时尚,不断塑造个性和魅力,已经成为人们的追求。因此。顺应时代的饰品文化显示出强大的发展势头和越来越广的市场,、七色花、啊呀呀、安之秀、新瀚城、新感觉、流星站、韩城名饰等一大批品牌的产生,这使得饰品行业日益丰富和活跃起来。美丽情结让女人慷慨解囊,而街上的女性人流四处寻找着时尚饰品,可是却零零散散,太过普通。因而经营品类齐全,个性特色,具有良好性价比的