洛阳牡丹产业发展策略的分析.pdf

西安建筑科技大学硕士学位论文

洛阳牡丹产业发展策略研究

专业:工商管理
硕士生:邢岩峰
指导教师:方永恒副教授

摘要
20 世纪 90 年代以来,洛阳牡丹产业进入快速发展阶段。目前,已基本实现种
植规模化、商品批量化和供应标准化的商品牡丹产业化格局,成为中国乃至世界
牡丹生产中心之一。但从总体上看还处于发展初期,尚存一些问题亟待解决。
论文结合洛阳牡丹产业发展现状,在深入调研生产企业、基地和消费者的基础
上,分析了洛阳牡丹产业的总体情况,并从产业链条中的生产、加工、流通和消
费等环节加以研究,定量分析了生产企业和消费者行为,发现了掣肘牡丹产业发
展的主要影响因素,并探索其解决途径。通过比较分析,借鉴国内外牡丹产业发
展的先进经验,有的放矢的提出了促进洛阳牡丹产业发展的策略。
论文在阐述洛阳牡丹产业发展现状及分析其影响因素的基础上,提出了促进洛
阳市牡丹产业发展的策略:(1)加大科研投入,走科技兴花道路;完善科研体制,
加快产研一体,提高栽培管理技术和加工业生产技术,增强产品质量和科技含量。
(2)加强牡丹产业集聚,走集约、节约、高效的特色发展道路;建立牡丹产业集
聚,提高牡丹生产企业创新效益和竞争效益。(3)强化政府职能,促进洛阳牡丹
产业发展;结合自身优势科学规划、合理布局牡丹产业,制定和完善相关政策,
建立牡丹产业信息统计服务平台。通过以上发展策略,以达到促进洛阳牡丹产业
健康、持续、快速发展。
关键词:洛阳;牡丹产业;发展策略
西安建筑科技大学硕士学位论文

A study on development strategies of Luoyang peony
industry

Specialty: Master of Business Administration
Name: Xing Yanfeng
Instructor: Fang Yongheng
Abstract
Luoyang peony industry has been experiencing a rapid development since 1990s.
Nowadays, an industrialized structure mercialized peony has been realized in
Luoyang, which includes large-scale plantation, mass-modity and
standardized supply. Luoyang has e the center of peony production in China,
even in the world. Generally speaking, Luoyang peony industry is still at the
preliminary stage. And there are some problems which need to be solved.
The thesis makes a deep research on production enterprises and consumers. At the
same time, the developing situation of Luoyang peony is incorporate in it. On that
basis, the overall condition of Luoyang peony industry is analyzed. And the industrial
chain of Luoyang peony such as production, process, circulation, consumption and etc
is discussed. An quantitative analysis is made on manufacturing enterprises and
consumer behavior. At last, major influencing factors which have crippled the peony
industry have been found. And solving methods have been explored.
Based on the development situation and influencing factors of Luoyang peony
industry, indust