沃尔玛信息化对中国连锁企业的启示研究.docx

沃尔玛信息化对中国连锁企业的启示研究
摘要
随着当今零售业的蓬勃发展和日趋激烈的市场竞争,不难看出物流信息系统与企业的采购、生产、销售和财务等都是分不开的。美国沃尔玛公司作为世界上最大的商业零售企业,已连续四年在美国《财富》杂志全球500强企业中居于首位,这与企业采用先进的信息系统密切相关。沃尔玛创始人主张要不惜代价建立先进的信息系统,他的经营理念是,做零售就要细到能记录和分析每一件商品进出的财务状况和详细数据。沃尔玛的成功经验体现了信息化对现代零售企业的重要性。在信息技术广为应用的今天,信息化是企业参与竞争并在竞争中能占据有利地位必不可少的因素。本文结合沃尔玛信息化历程,通过介绍沃尔玛的信息技术和信息需求分析,以及物流管理信息系统和配送中心的信息化,了解信息化带给沃尔玛的竞争优势,从而得出沃尔玛的成功所在,并根据中国连锁企业信息化发展现状和存在的弊端,从沃尔玛采用先进信息系统的成功经验中得到启示。
关键字:沃尔玛物流系统信息化分析启示
Abstract
With the vigorous development of today’s retail industry and the increasingly fierce petition,it is not difficult to know the logistics information system and enterprise ,production,sales and finance and so on are -panies in the United States as the word;s mercial retial enterprise,has four consecutive years of fortune global 500 enterprises in the United States in the first place,it is closely related to the enterprise to adopt advanced information system. The founder of Wal-mart insist at all costs to establish advanced information system,his philosophy is that retial will be fine to record and analyze each piece of goods in and out of the financial situation and detailed -mart’s ess reflects the importance of informatiization for modern retail enterprise .Today, the information technology widely used ,informatiization is the enterprise to participate in petition and occupy the advantageous position petition essential fac