目录一策划摘要...............................................................................2二环境分析..............................................................................2宏观环境分析(PESTG)............................................................2竞争环境分析.....................................................................4——2013年全国土鸡蛋市场区域划分..........................................4五力模型分析:............................................................4三SWOT分析.............................................................................6优势.............................................................................6品牌优势..................................................................6产品优势:................................................................6劣势:...........................................................................7机会:...........................................................................7威胁:...........................................................................7四营销战略(STP)......................................................错误!未定义书签。市场细分.........................................................................8目标市场.........................................................................8市场定位.........................................................................9定位依据..................................................................9五营销策略.............................................................................11产品策略........................................................................11价格策略........................................................................12渠道策略.......................................................错误!未定义书签。策略简介.................................................................14策略选择.................................................................14现有渠道分析.............................................................14渠道策略.................................................................15促销策略...................................
土鸡蛋营销策划书 来自淘豆网m.daumloan.com转载请标明出处.
