哈尔滨工业大学工商管理硕士学位论文AbstractInnovationhasbeenasoulforanation’pany’,,mon,andtherelativedepartmentofthenationhasadoptedmanymethods,suchaslowingdownthemedicineprice,invitingpublicbiddingforthemedicinepurchase,’,,,especiallyOTCmarket,Amongthemedicineproducedbyourcountry,97%edmedicine,,,,onlyitmakesinnovationceaseless,,,-’.-III-哈尔滨工业大学工商管理硕士学位论文Chapter1introducesthebackgroundofthisthesis,theroutsofresearch,’,itintroducesthemedicinemarketsituationofourcountry,’smore,italsointroducessomemarketingtheoryrelatedtonewproductsonthemarket,TheGeneralPharmaceuticalFactoryofHarbinPharmaceuticalGroupandAmbroxolHydrochlorideOr
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