Strategic Management - Case Memo Analysis-Amazon.doc

Case Memo Analysis –
Situation
You are Jeff Bezos, founder and Chief Executive Officer of . Your board of directors requests your analysis of the status of pany in relation to the industry and external factors/trends. Prepare a brief memo (two page maximum – be thorough yet concise) that highlights your analysis of the specific challenge(s) pany faces, your possible alternative(s) to meet the challenge(s), and an implementation plan.
Key things to remember
This is an individual assignment – do your own work. You may discuss the case outside of class, but this is not a collaborative project.
Please plete sentences and statements. Use a memo format (., TO, FROM, RE:, DATE)
Your analysis must be neatly typed.
Use points from the case to support your analysis; however, do not merely regurgitate the facts from the case.
You may rely on the information in the case; however, you should consult pany website and other sources to support your case analysis.
Be able to justify your analysis and alternative(s) and be s