海外代购计划书.doc

海外代购计划书海外代购计划书篇一:校园代购店创业计划书最终版学校:宁波市鄞州区古林职业高级中学参赛学生:吴海峰奚何军吴波杰指导老师:虞国军吴昊选择了一条路我们就必须勇往直前,我们知道路是靠自己走出来的,所以我们并肩齐步。我们也相信路越走越宽,所以我们迈着坚定的步伐在前进。鲁迅说:世上本没有路,走的人多了,也便成了路。所以我们一定要勇于去做那个领路人,做时代的向标,从这里启航。我们品牌...L...P,店名中文译为阿拉代购,由于我们服务于宁波市场,,这样我们品牌AALP,店名中文译为阿拉代购,由于我们服务于宁波市场这样的店名让人倍感亲切,便于记忆,体会到我们服务的热情。的店名让人倍感亲切,便于记忆,体会到我们服务的热情。-1-?方案简介?团队介绍?项目描述?核心竞争力介绍?风险分析及对策?市场分析?营销策略?代购店的宣传与推广?货物配送?售后服务?资金与设备所需预计?财务管理?实例简介?后期规划?结语-2-一、方案简介利用我们的课外时间,积极参加网络电子商务活动,开设电子商务的代购店,通过网络联系相关的商家以低廉的价格购买同学需要的产品,并逐渐发现供货商争取做代理、使生意更加有保障;所代购的产品以学生的日用及文体用品为主,同时对有其他需求的同学顾客以订单的方式下定金单独购买,让购买者只需一次订购就能够轻松购买到全国范围甚至全球范围内的商品。轻松而快捷,价廉且物美。让购买的同学能够能够享受到“购买-配送-售后服务”优质的一条龙服务。-3-二、团队介绍本创业团队共三人,对本项目均有浓厚的兴趣和信心,并且行动坚决迅速,目标明确、总体思想一致,分工合作,充分发挥自己的个体力量,总体提升团对竞争力,对本项目发挥自己内在的潜力。?成员A思维缜密、注重细节,主要负责财务管理,客户售后服务工作,并有一定的销售和调查经验、可配合其他成员做好这两项工作。?成员B善于交际、社会经验较丰富,在学校有一定威信和影响力,主要负责与顾客及产品商的交谈和配送货物,另外能做市场调研及宣传工作。?成员C能多方面考虑问题、注重大局,能全面分析问题,主要负责各工作策划、项目可行性分析、风险分析等,主要负责利用网络,合理搜索货源,正确了解各种商品信息,并建立资料库。-4-海外代购计划书篇二:享奢华海外奢侈品代购网策划书享奢华海外奢侈品代购网策划书学号:姓名:顾2009485299磊目录一项目简介··············································4二中国奢侈品消费市场调查与分析1奢侈品定义··········································42奢侈品分类··········································53中国奢侈品市场现状··································54购买地点············································65主要购买品种比例分析································66奢侈品购买动机······································67国内市场奢侈品价格构成······························68主要奢侈品购买渠道··································79售后服务············································7三网站定位1服务对象·············································72服务内容·············································8四网络海外代购的合作及物流方式1专业代购网的境内外合作······························82私人境外代购模式····································93国外商家直接入境····································9五网站目标1近期目标············································92中期目标············································103长期目标············································10六网站组织及运作模式···································10七网站推广方式1主流购物网设立网店··································112网络广告发布··