盒装王老吉英语介绍-课件PPT（演示稿）.ppt

Major:Marketing and planning major Student ID:1005081021 Name: 林超杰 Boxed Wong Lo Kat Contents 1、 Companybackground ………………………………… 1 2、 Product introduction ………………………………… 2 3、 Target marketing …………………………………… 3 4、 Product price ……………………………………………………… 4 5、 Product place ………………………………………… 5 6、 Product promotion …………………………………… pany background ? history : With a long history as early as the year 1828, Guangzhou Wanglaoji Pharmaceutical Co., Ltd. ? Advantage : e one of the top 50 national major Traditional Chinese Medicine enterprises, gaining titles such as “ China's Time-Honored Brand ”, “ National Advanced Unit ”, “ Guangdong Model Unit ”. It is also a pany of Guangzhou pany Ltd., which has gone public in Hong Kong and Shanghai Stock Markets. Product introduction ? Main ingredients: namely the chrysanthemum, honeysuckle, licorice, Prunella, flowers, grass, paniculata,". ? Benefits for people: Elimination of heat ? The colors of the drinks Light yellow Target marketing Main Target marketing of Wanglaoji : 7 to 60 years old southern people Product price 2 RMB for a bottle Product place ? Product place city :Nanning ? Channel :Supermarket 、 Big gear 、 Shopping mall 、 Store Product promotion one ? Sales promotion: can use tie-ins way make sweepstakes can try to drink buy one get one free Product promotion two ? Advertising: it is very important to make some print can make people remember the product .and we can make Web pages and posters. Product promotion three ? Sponsorship: it can sponsorship some activities, such as singing competition 、 petition and skill competition .This can enhance the brand awareness pany image.