伊利集团企业结构 文化与决策 英文版.doc

伊利集团企业结构_文化与决策_英文版A critical evaluation of the structure and culture of Yili Group , and the way in which its management makes strategic decisions

Inner Mongolia Industrial Yili Group is one of the leading enterprises in China’s dairy industry, which consists of five business departments including liquid milk, cold drink, milk powder, yogurt and raw milk. It has a huge production link of 39 categories and over 600 segmenting products including ice creams, milk powder, milk tea powder, sterilized milk, yogurt and products. After more than ten years of development, nowadays Yili Group has taken the largest market share in China's dairy industry , its asset scale, production amount, sales income are all listed in the first place. (Wikipedia, 2012)
In this paper, I will make a critical evaluation of the structure and culture of Yili Group , and the way in which its management makes strategic will make an overall assessment of external and internal factors of Yili’s management ,discuss the way in which its management makes strategic decisions, finally I will propose some recommendations to improve Yili Group ’s strategic management .
of Yili Group
Organizational structure is the highest organ about leadership of a corporation，it mainly effects the decision-making process, execution and supervision of corporat