编号：
时间：2021年x月x日
书山有路勤为径，学海无涯苦作舟
页码：第页 共8页
: .
摘要：随着我国经济迅猛的发展，企业竞争的加剧，公关危机作为现代企业经营中的重要管理手段，越来越引起人们的重视。纵观当今参差不齐。无论是国内企业还是国外企业，在危机公关方面都存在着诸多不足。通过对企业危机的分析，结合企业公共关系理论和企业危机管理理论，研究当今企业现状、面临的公关危机、公关危机的处理等。
关键词：公关危机、公关危机管理、危机处理。
目录
1. 公关危机管理概述·································
·································
·································
·································
2. 我国企业公关危机管理现状·························
·········································
·········································
·········································
3. 我国公关危机管理中存在的问题·····················
·····························
·····························
·····························
···························
4. 公关危机管理问题的解决对策·······················
·····························
·································
···························
·····························
···································
1. 公关危机管理概述
公关危机管理的含义
公关危机的含义
公关危机即公共关系危机，是公共关系学的一个较新的术语。它是指由于组织内部和外部的各个因素引起的重大事件，严重损害组织形象、声誉，使其陷入了巨大的舆论压力之中的一种恶化的公关状态。危机公共关系，从静态的角度来看，指灾难或危机中的公共
我国企业公关危机管理现状与存在的问题 来自淘豆网m.daumloan.com转载请标明出处.
