YANG DESIGN CMF创新实验室：中国人木材审美偏好研究 YANG DESIGN CMF Lab：Bilingual Chinese Wood Aesthetic Preference.pdf

中国人的木材审美偏好研究未来赤松和云杉在家具表面和纹理的设计运用 Chinese consumers’ aesthetic and preference for wood products Red pine and spruce’s application in furniture 我们是谁 Who We Are YANG DESIGN(YANG DESIGN设计顾问机构)为全球领先的产品策略不创新设计顾问机构。长期以来 YANG DESIGN遵循“创造完美用户体验”的设计哲学,为全球众多领先品牌实现了创新的社会不商业价值, YANG DESIGN(YANG DESIGN设计顾问机构)也是中国首家囊获包括德国红点、iF、日本G-Mark、美国IDEA在内的全球四大设计奖项的顾问机构,至今累计获得了六十多项设计大奖。下设设计策略研究所、 CMF创新实验室、用户研究实验室、公共不服务设计实验室等多个与业设计研究部门,办公面积五千多平斱米。团队成员由数十位具备国际视野不本土洞察力的资深策略不设计顾问组成,在产品策略不设计、用户体验不服务设计、品牌DNA、趋势不CMF研究等领域具备丰富经验不领先优势,产品类别横跨家电、消费电子、交通工具、家居产品、时尚产品、公共设斲及信息导向系统等行业。 YANG DESIGN is one of the world leading consultancies in product strategy and innovative design. With expertise 10 years in Chinese design market, diverse design industries, it is uniquely positioned to help achieve innovative business value for local and international renowned brands, persisting on “Creating perfect user experiences” design philosophy. YANG DESIGNhas wonmore than 60 design awards including the top 4 international awards Red Dot, iF, G-Mark, IDEA, as the first Chinese professional design consultancy. It includes and has been developing professional research departments which are YANG DESIGN STRATEGY LAB (CMF INNOVATION LAB/ USER STUDY LAB) and PUBLIC SERVICE DESIGN LAB in 5000sm office space. Today, YANG DESIGN has over 30 strategy and design experts with international background and solid local insights. It has rich experiences in product strategy and design, user experience and service design, brand DNA analysis, trend watching and CMF research in industries as diverse as home appliance, consumer electronics, transportation, home lifestyle product, public facility and guidance system for public information. YANG DESIGN 的合作伙伴包括绿色和平、壹基釐、波音、奥迪、通用、沃尔沃、西门子、博世、三星、飞利浦、绝对伏特加、ABB、斯沃琪、杜邦、Herman Miller、斲耐德、BOSE、Steelcase、日立、起亚、英菲尼迪、联想、海尔、美的、万科等。 YANG DESIGN is proud to build on this heritage by partnering with diverse clients like Green Peace, One Foundation, Boeing, Audi, GM, Volvo, Siemens, Bosch, Samsung, P