英语食品广告话语的人际意义研究.pdf

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Abstract

In human communication, people may express their subjective judgments or
attitudes towards the things, elicit or change others’ views or attitudes, and influence
others’ behaviors in interaction. The language use in the communication process
reflects and influences the roles and relationships. Such is what is meant by
interpersonal meaning. We can observe a popular trend to apply systemic functional
grammar to study the interpersonal meaning in different types of discourses.
Food advertising discourse is employed by the advertiser as an intermediary to
interact with potential consumers, with the purpose of promoting sales through the
language appeal strategy. At present, there has been a rich body of studies of the
interpersonal meaning in various advertising discourse, but rarely in English food
advertising discourse. Previous researches on English food advertisements are mainly
conducted from such dimensions as dialogism, adaptation theory and intertextuality,
while few are from the perspective of interpersonal meaning. The present study takes
the systemic functional grammar approach to analyze the interpersonal meaning in
English food advertising from the aspects of mood, modality, person system, and
appraisal system.
Through the discourse analysis, the thesis aims to find out the language
characteristics of Eng