乔布斯创业生涯介绍.ppt

The Life of Steve Jobs
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1
Young Steven Jobs
Born on February 24th, 1955 in San Francisco, California
Put up for adoption a week after birth
Adoption was finalized under the condition that Steven would attend college
2
Education
Skipped 5th grade
Took his first electronics
class in high school
After school, attended lectures at the Hewlett-Packard company where he met Steve Wonzniak during work
3
Education (Cont.)
Graduated high school in 1972
Enrolled in Reed College in Oregon
Dropped out after one semester
Slept on his friends dorm room floor and dropped in on classes of interest
4
The Beginning of A Career
Returned to California in 1974 and was hired as a technician for Atari
Attended meetings at
Wozniak’s “Homebrew
Computer Club”
Steve convinced Wozniak to work with him in building computers
5
Apple
Born on April 1st, 1976
Apple I designed and prototype built
First single board computer with built-in video interface
6
Apple (Cont.)
Apple II designed in the following year
Operating System loaded automatically
Smaller Components & built-in
circuitry
In 1976, Jobs looked to hire a
public relations agency to help
advertise
7
Smooth Sailing
Most investors turned Apple down
Retired Intel executive Mike Markkula decided to invest
Markkula became chairman
of Apple in May 1977
8
Smooth Sailing (Cont.)
Became publicly traded company in 1980
Launched LISA in 1983
First commercial
computer to use GUI
Unpopular due to its few software programs and high price
9
Smooth Sailing (Cont.)
Macintosh created to compete with PC
Marketed for friendliness, not just a mindless machine
Very popular – sold approximately 70,000 Macs in the first 100 days
10